UTM Parameters and Link Tracking Guide
Master UTM parameters for campaign tracking and measure your marketing efforts effectively.
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs to track the effectiveness of marketing campaigns. They help you understand where your website traffic is coming from.
- Track campaign performance
- Identify traffic sources
- Measure marketing ROI
- Optimize marketing strategies
UTM Parameters Explained
utm_source
Identifies the source of traffic (e.g., google, facebook, newsletter). Required parameter.
utm_medium
Identifies the marketing medium (e.g., email, cpc, social, organic). Required parameter.
utm_campaign
Identifies the specific campaign (e.g., spring_sale, product_launch). Required parameter.
utm_term
Identifies paid search keywords. Optional, mainly for paid campaigns.
utm_content
Identifies specific content variations (e.g., button, banner, text_link). Optional.
How to Create UTM Links
Using Our UTM Link Builder
Our UTM Link Builder makes it easy to create tracking URLs. Simply enter your base URL and fill in the UTM parameters.
Example: https://example.com?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale
Manual Creation
Add UTM parameters to your URL using the format: ?utm_source=value&utm_medium=value&utm_campaign=value
Best Practices
Use Consistent Naming
Use lowercase, underscores, and consistent naming conventions across all campaigns.
Keep It Simple
Use clear, descriptive names that are easy to understand in analytics reports.
Document Your Campaigns
Keep a record of all UTM parameters used for each campaign for easy reference.
Test Before Launching
Always test UTM links to ensure they work correctly and track properly in Google Analytics.
Build UTM Links Now
Use our free UTM Link Builder to create tracking URLs for your marketing campaigns. Track source, medium, and campaign effectively.
Try UTM Link Builder